The way that consumers and businesses buy has changed. They are likely to begin the purchasing process by logging on to search engines or social media to get information and advice. The Professional Development and Training program offer classes that give students the skills they need to compete effectively in the digital marketplace.
Creating Your Own Website
A website is a hub for a digital marketing campaign. In today’s digital economy, a website is a must-have. It provides a level of credibility when a prospect can search for and find “yourcompany.com” when it looks for you on a search engine.
This class will highlight the leading website builders and take you through a step by step process for creating your own website.
Create Your Digital Footprint
The universal appeal and widespread use of social media offers small businesses a viable and inexpensive way to have a digital presence. Social media must be included in a digital marketing strategy.
4 Steps To Make Social Media Work For You will show you how to build a winning social media marketing strategy, how to select the right social media platforms and most importantly how to create compelling content, the stuff that brings your digital assets to life.
How To Be Effective On Virtual Platforms
More and more business presentations and meetings are being conducted on virtual platforms. This class will review the Do’s and Dont’s of virtual presentations and ways to keep your audiences engaged.